Sean McEvoy, VP, Digital Games and Apps at the LEGO Group said: The new app sparks children’s creativity and enables them to personalize their digital LEGO BrickHeadz characters, by guiding them through the steps of creative play, from the beginner stage to the free builder. And, if all that were not enough, the program is absolutely free to download and use.BrickHeadz Builder, a new and joyfully stimulating augmented reality play experience invites children and fans of all ages to build with digital LEGO bricks and bring their own LEGO® BrickHeadz™ characters to life. Thus, you can try an unlimited amount of combinations using the program before purchasing the definite set of parts. A very interesting feature of the program is the fact that you can create automatically a custom box with all the parts needed for constructing your project with real Lego blocks, and send it to the Lego shop to purchase the actual pieces to construct your project in the real life. Far from being a disadvantage, this limitation keeps the spirit of the toy, since part of the fun and the challenge is precisely to construct things with the limited resources available. The program allows you to use all the types of blocks and parts available in the real toy, of course, in all the colors available thus, custom colors or components are not allowed. You can use it to design any project you have in mind, or modify any of the predesigned projects included in the program. The Lego Digital Designer is like having a virtual Lego with an unlimited amount of blocks and accessories.
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